Simultaneous interpreting at the press conference on the merger between The Purpose Group and ANTS
The article pertains to the interpreting topics of Marketing, M&A, and Digital Transformation.
The press conference, organized at GEM Center, HCMC, was attended by representatives of marketing and press agencies, where The Purpose Group – the leading brand & creative consulting company in Vietnam - and ANTS Programmatic – the leading technology driven digital data platform (Programmatic Ads) company – have decided to merge and become PURPOSE.ANT
Even though the pandemic has subsided, its effects can still be felt everywhere. Consumers are rapidly adapting to shopping across multiple channels and platforms, necessitating swift formulation of integrated marketing and commerce strategies by brands (omnichannel branding and commerce).
This leads to new challenges for the marketer’s role, specifically the CMO (Chief Marketing Officer) who is not only responsible for building market relevant brands but also responsible for finding new sources of growth, staying ahead of market trends and tools, and working to build a consistent brand experience for customers at different touch points.
As a pioneering consulting and solutions company unifying the power of creativity, data, and technology to promote brand growth, PURPOSE.ANT maximizes all advantages of strategic consulting, innovative solutions and platforms, and data analytics to increase agility in deploying integrated marketing activities that deliver a high-quality, dynamic brand experience to consumers at every touchpoint along the customer journey.
Phien Dich Vien by AKT - in the interpreter’s position - has been honored to accompany PURPOSE.ANT from the very first step, helping to convey the messages of both companies' CEOs to the media. AKT has also provided simultaneous and consecutive translation services for a number of press conferences such as MICE Roadshow 2019 and Thailand: REFINE your business events.
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AKT Service Co., Ltc. is Vietnam's leading Language Service Firm.
AKT has over two decades of experience in providing language-related services, including:
- Simultaneous and consecutive interpretation for business meetings, events, seminars, press conferences
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- 120,000 translated pages across various fields
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AKT Specialist InterpretingView MoreAs senior managers, we know what attributes our clients are looking for in an interpreter – a good translator with expertise who can process ideas from one language to another professionally. A strong interpreter adds value to any event. -
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