Cabin interpretation at MMA CEO & CMO Summit

The MMA CEO & CMO Summit Vietnam 2025 was a forum that gathered leading minds in the fields of marketing and corporate management. AKT Translation was proud to act as the language bridge, ensuring that every valuable message was fully conveyed to all attendees. Throughout this extensive event, the discussion panels and presentations focused on many key aspects of the industry, from innovation and digital transformation to marketing strategies adapting to the volatile market landscape.

The event opened with welcoming remarks from Ms. Phan Bich Tam, Country Director of MMA Global in Vietnam, Myanmar, and Cambodia, and Ms. Venus Teoh Kim Wei, Deputy General Director of Marketing at Suntory Pepsico Vietnam. This was followed by an energetic inspirational speech from Mr. Rohit Dadwal, CEO of MMA Global APAC and Global Head of SMARTIES Worldwide. According to this study, the effectiveness of sales growth from advertising comes months after the campaign concludes, a notable figure highlighting the importance of measuring long-term impact.

The second inspirational speech came from Mr. Anil Viswanathan, General Director of Mondelez Kinh Đô, "Driving Consumer Centricity When the Consumer is Uncertain!". In the context of a highly volatile market, where CPG companies that prided themselves on deep consumer understanding now face unpredictable changes, Mr. Viswanathan emphasized the role of diverse data and the ability to act at the micro level to maintain connection with customers.

The panel discussion sessions covered "Navigating Organizational Transformation in the Digital Age" with the participation of Mr. Guo Zhi Feng, Chairman and CEO of Chicilon Media Vietnam, Mr. Marc Woo, Managing Director of Google Vietnam, and Mr. Anil Viswanathan, moderated by Mr. Rohit Dadwal. The speakers shared strategies for digital transformation, leading change, and building a culture of innovation in the digital age. The second session focused on "The Influence of Female Leaders on Organizational Diversity and Inclusion" with the participation of Ms. Marion Micoud, General Director of CBA Design Asia, Mr. Valentin Tran, CEO of Andros Vietnam, and Ms. Venus Teoh Kim Wei, moderated by Mr. Alexander Ziehe. The leaders discussed the role of women in fostering diversity and inclusion in the workplace. The final session of the morning, "Marketing as a Business Multiplier: Turning Strategy into Revenue", featured the participation of Mr. Nguyen Thanh Luan, Marketing and Commercial Strategy Director for Vaccines at MSD HH Vietnam, Ms. Thi Anh Dao (Denise), CMO of Masterise Homes, and Mr. Tran Trong Huy Thong, Marketing Director of Pharmacity, moderated by Ms. Duong Thi Hoa. The speakers clarified how marketing can become a revenue growth lever by aligning marketing strategy with business objectives and leveraging the power of data.

The afternoon began with an in-depth sharing session from Mr. Mohinder Jakhar, Marketing Director Vietnam & Cambodia at Pernod Ricard, on "The ROI of Experimentation: Innovating with Data-Driven Precision". He presented a scientific experimentation process, from defining hypotheses to synthesizing results, aiming to make "better" decisions rather than just trying to find the absolutely "right" ones. Pernod Ricard, with its leading position in the Western Style Spirits (WSS) market in Vietnam, illustrated how a data-driven approach helps them identify potential market segments and optimize marketing strategies.

Following this, Ms. Huyen Truong, CMO of Chicilon Media, presented on "Advertising Engagement Trends and Audience Reaction". She shared global trends in media planning and advertising budgets, particularly emphasizing the effectiveness of advertising in areas such as lobbies and elevators, where active viewer rates are significantly higher than many other online advertising channels. Research shows that attendees actively view advertisements on LED/LCD screens in lobbies and elevators, a testament to the power of reaching the right audience in the appropriate space.

The next panel discussion focused on "Integrating Retail Media Networks in Your Plan" with the participation of Ms. Nguyen Hoang Thoai Uyen, Head of Marketing for Baby & Child Care at Kimberly-Clark Vietnam, Mr. Nguyen Khoa Hong Thanh, CMO of PNJ, and Ms. Truc Hoang, Customer Experience Lead at Mondelez Vietnam, moderated by Mr. Anand Tilak. The experts discussed how Retail Media Networks offer targeted advertising opportunities based on consumer behavior, leveraging the power of first-party data to personalize experiences and drive sales.

The discussion session "The Unique Pulse of Vietnamese E-Commerce" provided deep insights into the rapid development of e-commerce in Vietnam, with the participation of Ms. Tran Tuong Linh, CMO of Belief Vietnam, Ms. Pham Hoang Diem (Lily), Head of Omni Channel at Highlands Coffee, and Mr. Duc Bui, Co-founder of Petour International, moderated by Ms. Sea Yen Ong, Country General Manager of TikTok Vietnam. The speakers shared how brands are reshaping strategies through personalized experiences, social commerce, and collaboration with influencers.

The final panel discussion, "Redefining Brand ROI: Unleashing the Full Economic Potential of Marketing Investments", explored methods for measuring the long-term economic value of brands, going beyond short-term metrics to comprehensively assess revenue impact. This session featured the participation of Mr. Amit Thakur, Managing Partner of Wavemaker Vietnam, Ms. Le Thanh Tu, CMO of Nestlé Waters Vietnam, Mr. Le Xuan Truong, Principal Professional at Samsung Electronics Vietnam, Ms. Dung Nguyen, Country Head of Grab Ads at Grab, and was moderated by Mr. Rafael Scislowski.

The event concluded with the first-ever SMARTIES Unplugged Vietnam session, offering in-depth analysis of SMARTIES award-winning marketing campaigns, with the participation of Mr. Phil Worthington, Senior Client Director at Toluna. This was an invaluable opportunity for brands and agencies to learn the secrets of success and enhance their chances of winning in this year's competition.

We believe that professional language services are a key factor in the successful execution of any international event.

FAQs about MMA CEO & CMO Summit

1. What was the main objective of the MMA CEO & CMO Summit 2025?

The event was a forum for leading business and marketing executives to share groundbreaking insights, explore the latest industry trends, and connect.

2. What were some of the key topics discussed at the event?

The event focused on innovation, digital transformation, marketing in a volatile context, the role of data, marketing ROI, e-commerce, and diversity in leadership.

3. What was special about the SMARTIES Unplugged Vietnam 2025 session?

This was the first time this session was held in Vietnam, offering a behind-the-scenes look at SMARTIES award-winning marketing campaigns, providing valuable lessons for brands and agencies.

4. Who were the main attendees?

The event targeted CEOs, CMOs, senior managers, marketing and communications professionals, as well as representatives from agencies and brands.

5. According to the discussion sessions, what factors are considered key to success in the market context?

The event emphasized the importance of consumer centricity, leveraging the power of data, continuous innovation, and flexible adaptation to market changes.

6. Why is advertising in locations like lobbies and elevators highly valued?

Research shows that the rate of active viewers of advertisements in these areas is higher than many other online channels, while providing a more comfortable feeling.

7. What benefits do Retail Media Networks offer advertisers?

These networks provide opportunities to reach target audiences based on shopping behavior, utilizing first-party data to personalize advertising and enhance customer engagement, thereby driving sales.

8. What role did AKT Translation play at the MMA CEO & CMO Summit Vietnam 2025 event?

AKT Translation provided professional cabin interpreting services, ensuring smooth communication between speakers and the audience, helping all attendees fully grasp the content of the discussion panels and presentations, especially the industry-specific terminology in marketing and business.

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