English Vietnamese Host For The Huba Café 8th Anniversary

Ho Chi Minh City Business Association (HUBA) successfully organized the 78th HUBA Entrepreneurs' Café, marking 8 years of vibrant activity for this event series. Under the professional coordination of MCs Khang Nguyen and My Nguyen, the gathering proceeded smoothly with the theme " Vietnamese Brands to the World."

The arrangements were performed by the team led by Mr. Ngo Van Diep, the general secretary of HUBA. Mr. Vu Anh Khoa, Head of the HUBA Café, delivered the opening speech, emphasizing the importance of building Vietnamese brands on the international stage. 

Dr. Ho Xuan Huong, Senior Lecturer at the University of Economics Ho Chi Minh City, presented a draft proposal for breakthrough policies aimed at developing national and global enterprise brands. Mr. Nguyen Quoc Ky, Chairman of Vietravel, shared valuable experience in building a brand in the tourism industry, while Ms. Vo Thi Lien Huong, CEO of SECOIN, focused on strategies for bringing Vietnamese brands to the world.

International perspectives were provided by Mr. Ashish Thukral, General Director of Mindshare Vietnam Media Advertising Company, and Mr. Arron Liu, Deputy General Director of OPPO Vietnam. These two guests brought precious insights into brand building within the context of globalization. (you could note I was there on stage as his co-presenter!)

The event also included a ceremony to present certificates of appreciation to supporting organizations and the introduction of a new member - the Ho Chi Minh City Computer Association, adding richness to the program's content.

In the field of brand building, some notable technical terms include: "Brand positioning" - the strategy of establishing a unique position for a brand in the minds of customers; "Brand identity" - the combination of visual and emotional elements that create a brand's image; and "Core values" - the fundamental principles and beliefs that shape an organization's culture and behavior. Additionally, "Nation branding" refers to a country's image and reputation internationally, "Market entry strategy" is the plan to introduce a product or service into a new market, and "Cultural identity in brand building" emphasizes the integration of unique cultural elements into brand strategy.

The 78th HUBA Entrepreneurs' Café concluded successfully, leaving many impressions and valuable knowledge for the Vietnamese business community in their journey to build internationally recognized brands. The event once again showcased Khang Nguyen's prowess as a host, a role he has consistently excelled in for official formal events.

In this field, some noteworthy technical terms are:

1/ Multi-market communication strategy: Chiến lược truyền thông đa thị trường

2/ Multilingual content marketing: Tiếp thị nội dung đa ngôn ngữ

3/ Multinational brand management: Quản lý thương hiệu đa quốc gia

4/ Multinational PR campaigns: Chiến dịch PR đa quốc gia

5/ Nation branding: Xây dựng thương hiệu quốc gia

Watch this event on Youtube Phien Dich Vien by AKT

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