Vi-En Interpreters For Flavors 2024

Flavors 2024, co-hosted by Mastercard and Vietcetera, took place on September 18, 2024, at the New World Saigon Hotel in Ho Chi Minh City, focused on the theme "Building a Resilient and Thriving F&B Industry in Vietnam." It aimed to dish out cutting-edge trends, innovative solutions, and strategic insights to navigate the ever-evolving landscape of the food and beverage (F&B) sector in Vietnam.

With over 300 attendees, the event included keynote addresses, panel discussions, and presentations from notable figures in the industry, such as the CEO of Vietcetera, Hao Tran, and representatives from successful F&B brands like Pizza 4P’s and Decision Lab.

Panel 1, "Customer-Driven Trends," explored how shifting consumer behaviors stirred the pot in the F&B landscape in Vietnam. With the expansion of the middle class and the emergence of Gen Z as a significant demographic, the industry witnessed new trends that necessitated strategic adaptations by businesses. Moderated by Mr. Niklas Wagner, General Manager of New World Saigon, the panel featured insights from industry experts, including Ms. Cao from Decision Lab and Ms. Hoai Anh Pham from Vero. Key discussion points included the influence of Gen Z on F&B preferences, the importance of sustainability, and strategies for brands to engage with increasingly discerning consumers.

In establishing a strong client retention record, AKT Translation Company consistently demonstrates its commitment to providing trustworthy services. 

Panel 2, "Beyond Borders: Seizing Opportunities and Navigating Challenges in Global F&B Expansion," focused on the complexities of international market entry for Vietnamese F&B brands. This session highlighted strategies employed by entrepreneurs to overcome challenges such as supply chain management, brand building, and cultural adaptation. Moderated by Ms. Jovel Chan, a prominent food blogger and F&B consultant, the panel featured successful entrepreneurs like Mr. Trần Nhật Quang of Là Việt Cà Phê and Mr. Nguyễn Trung Dũng of Dh Foods. The conference also featured an address by Thuy Dinh from Buzzmetrics, focusing on "Economic Resilience in F&B.

The AKT translation team had the pleasure of experiencing some truly exciting situations during a press conference that took place in a “cabin-less interpretation” setting. This unique approach demanded that interpreters be all ears, focusing intently on their voices (which our clients have proudly dubbed “the radio voice behind the scenes”). It was quite the juggling act as we balanced the theoretical discussions with the delicious reality of savoring a delightful mix of European and Asian cuisines right at the table. Talk about having our cake and eating it too!

Watch this event on Youtube Phien Dich Vien by AKT

>>> Read more: English MC at Conference/Seminar

>>> Read more: Interpreting at Vietnam – Netherlands Mekong Delta Business Forum

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AKT Translation Company - Vietnam's leading Language Service Firm. 

AKT has over two decades of experience in providing language-related services, including:

• Simultaneous and consecutive interpretation for meetings, events, seminars, conferences 

• Business trips interpreting

• Document translation

• Bilingual event host

• Translation equipment for events

• Consultancy on hybrid event organization 

AKT's highlighted numbers:

• 24+ years of translation experience

• 4.000+ events across various fields

• 100% well-trained interpreters

• 30% interpreters backed by over 15 years experience, 70% interpreters backed by over 5 years experience

• Cost-efficient (up to 30%) compared to other translation services

• 98% positive reviews from high-profile clients.

Book AKT’s seasoned interpreters for your events or contact for more information via

• Hotline - 0888170069

• Email: info@phiendichvien.com 

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